Kathryn Hayat

Kathryn Hayat is Associate Professor and Head of the Department of Hospitality and Tourism at University College Birmingham. A Senior Fellow of the Higher Education Academy, she specializes in digital marketing, social media, and AI applications in tourism. With industry expertise from tour operators and airline wholesalers, she pioneered Facebook use for trade and consumer engagement in tourism.

Her scholarly work examines digital transformation in tourism distribution channels and AI adoption in hospitality. Recent publications analyze B2B tourism dynamics and social media's impact on industry structures.

• External Examiner roles: Athlone Institute of Technology (2021-2023), London Metropolitan University (2019-2020)
• Conference panelist at University of Northampton (2022)