معرفی
Dr. Jamie Hyodo is an Assistant Professor in the Department of Management & Organizational Studies at Western University. His research focuses on the intersection of social influence, moral affect, and consumer-brand relationships, particularly exploring how emotions and cognitions shape consumer behavior. He holds a PhD in Marketing (2016) from Pennsylvania State University, an MSc in Management (2011) from Queen’s University, and a HBA from Western University (2008).
Key research areas include affect and emotion, prosocial behavior, morality, and persuasion. His work has been published in top journals such as Journal of Consumer Research and Journal of Service Research. Notable studies examine consumer responses to firm failures, the role of religion in consumption decisions, and the psychological impact of social recommendations.
Dr. Hyodo teaches courses in marketing research and consumer behavior, emphasizing practical applications of behavioral insights. His recent research trends highlight attention economics, social media dynamics, and the ethical dimensions of consumer-brand interactions. No specific awards or grants are detailed in the provided materials.
