معرفی
Joseph Siev is a postdoctoral fellow in Consumer Behavior at the Darden School of Business, University of Virginia. He holds a Ph.D. in Social Psychology from Ohio State University, where he was affiliated with the Attitudes & Persuasion Lab. His research explores intersections between political ideology, consumer behavior, and brand psychology.
- Education: Ph.D. in Social Psychology, Ohio State University
Joe's work investigates how political identities shape consumer decisions, brand perceptions, and marketplace dynamics. He examines concepts like ambivalent attitudes, attitudinal extremity, and moral decoupling in political contexts.
Recent research trends show his focus on brand political ideology, consumer judgment under uncertainty, and psychological mechanisms behind extreme actions. His work appears in journals like Science Advances, Psychological Science, and Journal of Consumer Psychology, often addressing polarization in marketing and public health domains.
