Amitkumar Singh

Amitkumar Singh is an Associate Professor and Chairperson of the Department of Marketing at Southern Connecticut State University's College of Business. His research focuses on consumer behavior, attitudinal ambivalence, brand loyalty, and sustainability marketing, with recent publications in interdisciplinary civic studies and psychopharmacology.

• Current academic rank: Associate Professor
• Affiliation: Southern Connecticut State University
• Department: Marketing

Research Interests span consumer memory, group behavior, persuasive messaging, and sustainable consumption strategies. His work bridges marketing psychology with practical applications in political advertising and environmental initiatives.

Recent Publications (2018-2024) demonstrate trends in:

• Political advertising differentiation challenges
• Sustainability literature integration
• Cognitive effects of physical actions (chewing)
• Caffeine's social implications
• Attitudinal conflict resolution mechanisms

Grants include leading a CSU-AAUP Faculty Research Grant on consumer sustainability perspectives. He presents regularly at the TAPAS SCSU Faculty Research Conference, American Marketing Association meetings, and Association for Consumer Research events.