Ya Hui, Michelle See

Assoc Prof Ya Hui, Michelle See is an Associate Professor in the Department of Psychology at the National University of Singapore (NUS). Her research focuses on attitudes, persuasion, intergroup processes, and the interplay between affective and cognitive components of attitudes. She holds a PhD in Social Psychology from Ohio State University (2007), an MA from the same institution (2003), and a BA (Hons) from the University of Arizona (2001).

Her work explores how attitude structure (e.g., ambivalence, knowledge) and meta-attitudinal bases (e.g., preference for emotion vs. cognition) influence persuasion outcomes, particularly in contexts of threat or cultural differences. Notable contributions include studies on message tailoring efficacy across cultures, compensatory thought validation during pandemics, and the role of living arrangements in intergroup attitudes.

• Research Areas: Attitude change, intergroup relations, cognitive-affective processing systems, health psychology.
• Awards: No specific awards listed, though her work has garnered citations in high-impact journals like Journal of Communication and Personality and Social Psychology Bulletin.
• Grants/Advising: No explicit grants listed; advising details for students are omitted due to lack of data.

Her lab investigates topics such as multiculturalism’s impact on intergroup contact and the psychological effects of mortality salience. Collaborations include international researchers on projects ranging from pandemic psychology to cross-cultural persuasion strategies.