معرفی
Jonathan Berman is an Associate Professor of Marketing at London Business School. He holds a BA from Northwestern University, an MSc from the London School of Economics (LSE), and a PhD from the Wharton School at the University of Pennsylvania. His research focuses on consumer ethics, moral psychology, and prosocial behavior, examining the tension between self-interest and altruism in decision-making. Berman explores how individuals, businesses, and policymakers can navigate ethical dilemmas to enhance societal impact. His work spans topics like generosity norms, moral hypocrisy, and the psychological underpinnings of ethical choices.
His teaching portfolio includes core and elective courses in marketing and consumer behavior at the graduate level. Notable publications appear in top journals such as Psychological Science and Journal of Consumer Research. Recent research highlights include studies on reputation management through prosocial actions and the cognitive biases affecting moral judgments.
Berman’s research also investigates the intersection of emotion and reason in cooperative scenarios and the role of subjective preferences in effective altruism. His findings have been featured in Think at London Business School, including discussions on kindness’s reputational benefits and the strategic communication of prosocial behavior.
