معرفی
Felix Xu serves as an Assistant Professor of Marketing within the Gatton College of Business and Economics at the University of Kentucky, contributing to the institution's academic and research missions through specialized expertise in consumer behavior and ethical marketing contexts.
His educational background includes:
- PhD in Business Administration (Marketing) from Pennsylvania State University (2022)
- MSc in Marketing from Brock University, Canada (2015)
- Bachelor of Science in Marketing from Nanjing University of Information Science and Technology, China
Xu's research program investigates psychological mechanisms in consumer decision-making with pronounced emphasis on moral dimensions. His work systematically examines responses to corporate social responsibility initiatives, sustainability practices, and moral transgressions by companies, while pioneering cross-cultural analyses of how cultural values shape ethical judgments and prosocial/immoral marketplace behaviors. This scholarship bridges theoretical psychology with practical marketing strategy, generating significant implications for global business ethics and consumer policy.
His research excellence has been formally recognized through:
- 2021 ACR/Sheth Foundation Dissertation Award
- 2021 Haring Symposium Best Paper Award
