Katina Kulow

Katina Kulow holds a Ph.D. in Marketing from the University of South Carolina, an M.A. in Marketing from the University of Akron, and a B.S. in Marketing and International Business from the University of Akron. She is affiliated with the University of Louisville as a faculty member, recognized for her contributions to consumer research and marketing psychology.

• Ph.D. in Marketing, University of South Carolina
• M.A. in Marketing, University of Akron
• B.S. in Marketing and International Business, University of Akron

Her research explores anthropomorphism in marketing, risk perception, and sensory influences on consumer behavior. Key areas include solidarity effects during crises, protective actions against public health threats, and the interplay between taste sensations and decision-making. She has published extensively in journals like the Journal of the Association for Consumer Research and Journal of Business Research.

Kulow's recent publications analyze how personifying abstract concepts (e.g., luck, coronavirus) alters consumer risk tolerance and behavior. Her work also investigates ethical responses to retail transgressions and the role of personalized marketing in social cohesion. Methodologically, she integrates psychological frameworks with behavioral experiments.

• Faculty Favorites Nominee, University of Louisville (2021, 2022)
• Student Champion, University of Louisville (2021)
• ACR/Sheth Foundation Dissertation Grant (2014)
• AMA-Sheth Doctoral Consortium Fellow (2014)
• Charles Coker Graduate Fellowship (2013)

Her studies on acute sensory stimuli (e.g., spicy tastes) and their impact on variety-seeking behavior highlight cross-disciplinary insights between marketing and psychology. While no formal advising roles are documented, her research emphasizes practical applications in retail ethics and crisis communication.