Michael J. Barone

Michael J. Barone, PhD, is the Chair of the Marketing Department and holds the Brown-Forman Professorship of Marketing at the University of Louisville's AACSB-accredited College of Business. He specializes in consumer behavior, pricing strategies, and retail management. His work bridges psychological insights with practical marketing applications, particularly in digital and post-pandemic retail environments.

• Academic Background: PhD in Marketing (University of South Carolina), MBA (George Washington University), BA in Economics (University of Michigan)
• Awards: Top AMA Journals Productivity (2009-14), multiple Research Awards (AMA DocSIG), Top 25 Advertising Researchers (1997-2006)

Recent research examines pandemic-driven shifts in consumer preferences, ethical retail practices, and sensory-driven pricing strategies. His findings have implications for brand trust, crisis marketing, and visual merchandising optimization.