معرفی
Kendra Fowler is an Associate Professor of Marketing at Youngstown State University (YSU), specializing in consumer behavior, influencer marketing, and service research. She holds a Ph.D. in Marketing, an MBA, and a B.S. in Fashion Merchandising from Kent State University. Her work focuses on understanding consumer decision-making processes, the impact of managerial intuition in retail strategies, and the evolving role of technology in marketing.
Education:
- Ph.D. in Marketing, Kent State University
- MBA, Kent State University
- B.S. in Fashion Merchandising, Kent State University
Research Interests: Dr. Fowler’s research explores celebrity influence on consumer behavior, the dynamics of influencer marketing, service environment design, and the application of evolutionary psychology in marketing contexts. She has pioneered studies on AI-driven virtual influencers and post-pandemic consumer behavior shifts in retail.
Key Contributions:
- Edited The Routledge Handbook of Service Research Insights and Ideas (2020)
- Authored influential papers on brand transgressions and celebrity endorsements
- Developed frameworks for measuring marketing information literacy
Awards:
- YSU Research Professorship (2015-2016, 2018-2019)
- AMA International Collegiate Conference Best Faculty Paper (2015)
- AMTP Conference Best in Track Award (2018)
Teaching & Advising: Teaches in YSU’s MBA in Marketing program, focusing on consumer behavior and digital marketing strategies. Her teaching emphasizes practical application of theories, with student projects involving professional blog development and analysis of learning styles.
