معرفی
Jewon Lyu is an Assistant Professor in the Department of Textiles, Merchandising and Interiors at the University of Georgia's College of Family and Consumer Sciences. His research focuses on consumer behavior and technology integration in retail contexts, particularly in areas like augmented reality (AR), social media marketing, and omnichannel retailing. He teaches courses such as Fashion Marketing, Retail Planning and Buying, and Retail Analytics. Lyu holds a Ph.D. in Retail, Hospitality, and Tourism Management from the University of Tennessee, Knoxville, and has professional experience at institutions like Kent State University and Tennessee Tech University.
- Education:
- Ph.D. (2012): Retail, Hospitality, and Tourism Management, University of Tennessee
- M.A. (2008): International Business, University of Florida
- B.S. (2007): Business Administration, Chung-Ang University, South Korea
His research investigates how emerging technologies influence consumer decisions, including AR applications, social media engagement, and self-service technologies. Recent work explores sustainability in fashion consumption, Gen Z behavior, and racial dynamics in retail spaces. Lyu serves as a reviewer for journals like the International Journal of Retail & Distribution Management and Clothing and Textile Research Journal, and holds editorial roles in academic publishing.
Teaching and service contributions include curriculum development in merchandising and retail analytics, and leadership roles in organizations like the American Collegiate Retailing Association.
