Mina Kwon

Mina Kwon, PhD is an Assistant Professor of Marketing at the University of Louisville's College of Business. She holds a PhD in Marketing from the University of Illinois Urbana-Champaign, MA in Quantitative Methods from Columbia University, and BA in International Studies from Ewha Womans University. Her research focuses on consumer behavior dynamics in modern contexts like pandemic retail shifts, fake news impact, and cross-cultural marketing. Notable awards include the Robert Mittelstaedt Doctoral Symposium Fellowships (2014/2012) and Seymour Sudman Teaching Excellence Award (2013). Her work combines empirical rigor with real-world applications, exploring how psychological, sensory, and cultural factors shape consumer decisions.

• Education: PhD Marketing (UIUC), MA Quantitative Methods (Columbia), BA International Studies (Ewha)
• Research Themes: Digital retail behavior, consumer trust in disinformation age, cultural influences in advertising

Awards highlight her academic contributions and pedagogical excellence. Current research emphasizes pandemic-era consumer preferences and ethical marketing strategies. She actively contributes to top journals like Journal of Consumer Research and Journal of Business Research.