معرفی
Klemens Knöferle is a Full Professor of Marketing at BI Norwegian Business School, where he founded the Center for Multisensory Marketing (CMM). He holds a PhD from the University of St. Gallen and an MA from the University of Würzburg. His professional trajectory includes postdoctoral research at Oxford University and visiting positions at the University of Michigan.
Research Focus
Professor Knöferle's work spans two primary domains: (1) Sensory processes (vision, hearing, taste, interoception) and their influence on consumer responses to products, foods, and retail environments; and (2) The behavioral and well-being impacts of emerging technologies like self-quantification tools and smart products. His research bridges theoretical consumer psychology with practical marketing applications aimed at enhancing consumer experiences.
Publication Trends
His 30+ publications demonstrate consistent focus on multisensory integration in consumer contexts. Early work (2012-2016) established foundations in crossmodal correspondences between sound/taste and retail atmospherics. Recent studies (2017-2023) explore technology-mediated consumer experiences, humor in advertising, and cognitive mechanisms underpinning sensory marketing effects. Methodologically, his work combines laboratory experiments with field studies in retail settings.
Professional Engagement
He teaches courses in consumer behavior, marketing communication, and research methodology. As a consultant, he applies sensory marketing principles to industries including food, automotive, retail, and consumer electronics. He actively reviews for premier journals like Journal of Marketing Research and Journal of Experimental Psychology.
Center Leadership
Through the Center for Multisensory Marketing, he directs research translating sensory science into business solutions, positioning BI as a hub for experiential marketing innovation.
