Nina Veflen

Nina Veflen is a Professor of Innovation at BI Norwegian Business School, where she also serves as Associate Dean of the MSc in Strategic Marketing Management program. She co-founded the Center for Multisensory Marketing and has held academic positions at University of South-Eastern Norway and Stanford University (visiting scholar).

• Education: Dr. Oecon from BI Norwegian Business School
• Previous roles: Senior researcher at Nofima and Aarhus University

Her research bridges sensory marketing, service design, and food safety, with publications across 80+ articles, books, and chapters. Key focus areas include design thinking in food safety, multisensory packaging, and consumer behavior related to aging populations. She leads international research projects and collaborates with industry giants like IKEA, Unilever, and Tine.

Recent publications analyze smart technology applications for aging populations, crossmodal correspondences in food experiences, and seasonal sensory variations across Norway/Colombia. She advocates for contextual framework development in both physical (e.g., Arctic environments) and digital spaces.

• Teaching: Design-driven innovation, service design, sensory marketing at all academic levels
• Industry engagement: Regular keynote speaker, advisory board member