معرفی
Stephanie Tully, Associate Professor of Marketing at the University of Southern California's Marshall School of Business, investigates consumer behavior related to financial constraints, resource allocation, and technology adoption. Her research has been published in Proceedings of the National Academy of Sciences, Journal of Consumer Research, and Journal of Marketing Research.
- Areas of Expertise: Artificial Intelligence, Consumer Behavior, Financial Decision Making, Tariffs
- Current Roles: Associate Professor of Marketing at USC Marshall, Visiting Scholar at the Federal Reserve Bank of Philadelphia's Consumer Finance Institute
Research Focus: Tully examines how perceived financial scarcity impacts consumer choices, the psychological ownership of resources, and the paradoxical adoption of AI by individuals with lower technical literacy. Her work has been featured in Forbes, Wall Street Journal, and The Atlantic.
Scientific Awards:
- MSI Young Scholar
Teaching: Courses include MKT-450 Consumer Behavior and Marketing and MKT-616 Consumer Behavior Theory and Research. She emphasizes psychological, social, and cultural influences on purchasing decisions.
Public Engagement: Frequently quoted in media outlets like NPR, The Atlantic, and Los Angeles Times, Tully analyzes consumer sentiment during economic uncertainty and tariff-driven inflation. Her research highlights experiential spending reductions and long-term financial strain on households.
