معرفی
Prof. Ju-Young Kim is a Professor of Marketing Management at Goethe University Frankfurt since 2018, previously holding a professorship at Karlsruhe Institute of Technology (KIT). She specializes in pricing strategies, online marketing, and consumer behavior. Her research bridges academic rigor and practical business applications, focusing on areas like gamification, scarcity effects, and automated goods.
Education: PhD in Business Administration from Goethe University (2010). Her work has been published in top journals including Journal of Marketing, Marketing Science, and MIS Quarterly. Awards include the Schmalenbach Prize and the Gary Lilien ISMS-MSI Practice Prize for impactful research.
Research Trends: Her articles analyze how nostalgia impacts automated product adoption, cross-platform effects of media consumption on e-commerce, and innovative pricing models like pay-what-you-want. These studies emphasize empirical and decision-oriented approaches.
- Scientific Awards: Schmalenbach Prize (2010), German Marketing Association Science Prize (2011), Gary Lilien Prize (2013-14)
Advising/Grants: No grants explicitly listed, but her research collaborations include Martin Natter and Ana-Marija Ozimec. No advisee names provided in text.
Labs/Teams: Member of the Marketing Management Team at Goethe University, focusing on quantitative marketing strategies and business decision frameworks.
