معرفی
Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, specializing in marketing effectiveness, metrics, and models. His work bridges digital and non-digital marketing strategies, cross-channel resource allocation, and consumer attitudinal metrics.
Education
- Ph.D. in Business Administration and Quantitative Methods (Marketing specialization), Carlos III University, Madrid
- B.A. in Business Administration, Marmara University, Istanbul, Turkey
Research Focus
His research integrates applied time-series econometrics, machine learning, and dynamic programming to derive managerial insights. Key trends include analyzing the short- and long-term impacts of marketing activities and optimizing resource allocation across channels.
Scientific Awards
- Amazon Research Awards in Advertising
- ISMS-MSI Gary Lilien Practice Prize Competition award
- Marketing Science Institute research award
Grants and Teaching
Gokhan has secured grants from Amazon, the Wharton Customer Analytics Initiative (WCAI), the Marketing Science Institute, AiMark, and the Spanish Ministry of Science and Innovation. He teaches in the Executive MBA, MSc Business Analytics, and MSc Strategic Marketing programs at Imperial College London.
