معرفی
Dr. Leighanne Higgins is a Senior Lecturer in the Marketing Department at Lancaster University Management School (LUMS). Her research focuses on Marketplace Accessibility (barriers faced by disabled individuals in retail, healthcare, and tourism) and Sacred Consumption (religious pilgrimage behaviors and affective experiences). She leads the Marketplace and I initiative, an art-based project addressing disability access through stakeholder engagement and accessibility training workshops. She teaches MKTG101 and MKTG225 courses in consumer behavior.
- Education: PhD and MRes in Marketing (University of Strathclyde), BA in International Business and Modern Languages (University of Strathclyde)
- Key Projects:
- Marketplace and I: Accessibility Training Programme (funded by LUMS Catalyst Impact Funding)
- Improving Access for Visually Impaired Museum Visitors (Kings College Impact funding)
- Grants: Over £80k secured since 2022, including NWSSDTP CASE funding for healthcare accessibility research.
Her work bridges consumer vulnerability studies and sacred consumption, with collaborations involving NHS Lancashire, charities, and policymakers. She advises PhD students on disability access and pilgrimage studies.
