معرفی
Dr. Stephanie Anderson is a Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow. She holds a PhD in Marketing from the University of Strathclyde, alongside an MRes and BA(Hons) in Marketing & Management. Her research focuses on consumption communities, memorialization, rituals, and anti-consumption, employing visual, ethnographic, and non-representational methodologies. Key areas include urban deprivation infrastructures, consumer-driven memorialization, and contested spatial practices. Recent work explores therapeutic consumption markets and the ethics of sustainability in deprived areas.
Education:
- PhD in Marketing, University of Strathclyde
- MRes in Marketing, University of Strathclyde
- BA(Hons) in Marketing & Management, University of Strathclyde
Research Interests: Anderson’s work examines how communities engage with consumption through ethics of care, rituals, and resistance. She investigates memorialization processes, anti-consumption practices (e.g., digital detox, urban exploration), and material cultures of consumption. Her methodologies prioritize ethnographic fieldwork and visual analysis.
Article Trends: Her publications analyze consumer behavior in contested spaces, ritual tensions, and the socio-material dimensions of consumption. Recent work addresses urban deprivation and infrastructures of care, aligning with broader sustainability and ethical consumption discourses.
Awards & Grants:
- Academy of Marketing Early Career Researcher Grant (2018-2019)
- Social Innovation Fund (Scottish Government, 2019)
- Being Human Festival of Humanities (2017-2018)
Supervision & Teaching: Current PhD student Lucy Macdonald researches community organizations’ role in dietary transitions. Anderson teaches Global Consumer Behavior (MSc) and Contemporary Issues in Consumer Behavior (MA). She supervises projects using interpretive methodologies, archival research, and visual ethnography.
