معرفی
Nicole Bulawa is a Lecturer in Marketing at Lancaster University Management School (LUMS), joining in April 2024. She holds a Ph.D. from ESCP Business School Berlin, where her research focused on market trajectories, practices, and value in technology-driven contexts. Her work has been published in journals like Journal of Business Research, Marketing Theory, and Electronic Markets, alongside two book chapters. Nicole’s research interests center on sustainable market dynamics, particularly in transportation sectors like electric vehicles and sleeper trains.
She currently teaches MKTG101 - Introduction to Marketing, MKTG229 - Routes to Market, and MKTG301 - Strategic Marketing Research. Her funded projects include LUMS Pump Prime Scheme grants (2024) and ERF project funding (2020–2024), addressing topics such as market malpractice, electric vehicle charging infrastructure, and dynamic value emergence in e-services.
Nicole is open to supervising PhD students exploring market dynamics, sustainable markets, market infrastructure, or market malpractice using qualitative or mixed-methods approaches. She is affiliated with the Centre for Consumption Insights and participates in interdisciplinary research initiatives like the Pentland Centre.
Her recent activities include peer-review for journals like Journal of Consumer Behaviour and Electronic Markets, as well as conference participation at events such as the 40th IMP Conference and International Marketing Trends Conference 2025.
