معرفی
Duncan Nicol serves as an Associate Professor of Marketing and Assurance of Learning Coordinator at Union University's McAfee School of Business. With a Ph.D. from the University of Mississippi and multiple degrees from Union University, Dr. Nicol brings both academic expertise and practical industry experience to his role, having previously worked in sales for Verizon Wireless and as an educator at a Title I high school in Memphis.
His educational background includes a Ph.D. in Business from the University of Mississippi, an M.A.Ed. from Union University, an M.B.A. from Union University, and a B.S.B.A. from Union University. This strong educational foundation has prepared him for his dual role as an academic researcher and marketing consultant.
Dr. Nicol's research focuses on CEO leadership characteristics and their impact on organizational outcomes, with particular emphasis on CEO gender, narcissism, regulatory focus, and compensation structures. His work explores how these executive traits influence corporate social responsibility initiatives, innovation strategies, and new product development. He examines the intersection of leadership psychology and strategic business outcomes, contributing valuable insights to both academic literature and practical business applications.
His publication record demonstrates consistent scholarly productivity, with recent work appearing in top marketing journals including the Journal of the Academy of Marketing Science, European Journal of Marketing, and Journal of Business Research. His research shows a clear trajectory examining how CEO characteristics shape organizational behavior across multiple dimensions including CSR, innovation, and strategic decision-making.
- Research Excellence Award, McAfee School of Business (2024)
- Best Overall Conference Paper, Atlantic Marketing Association (2023)
- Best Paper in Marketing Strategy Track, Atlantic Marketing Association (2023)
- Newell Innovative Teaching Award Honorable Mention (2019)
- Teaching Excellence Award, McAfee School of Business (2018)
- Research Excellence Award, McAfee School of Business (2017)
- Best Paper Award, 2016 Society for Marketing Advances Conference
Beyond his academic work, Dr. Nicol runs his own marketing consulting and creative firm, demonstrating the practical application of his research. He also contributes to community engagement through coaching soccer at Arlington High School. His background in developing curriculum for marketing departments and dual-enrollment programs shows his commitment to educational outreach and the development of future business professionals.
