معرفی
Dr. Kevin W. Westbrook is a Professor of Marketing in the McAfee School of Business at Union University with over 30 years of industry experience in healthcare administration and strategic marketing. He holds a Ph.D. and MBA from the University of Memphis. His research bridges marketing strategy, organizational behavior, and healthcare management, with specific focus on sales enablement and servant leadership behaviors.
Research Interests: Dr. Westbrook investigates leadership impacts on organizational outcomes, service quality in healthcare, negotiation ethics, and innovative pedagogical approaches in marketing education. His work examines how leadership styles affect employee motivation and performance in high-stress environments.
Scientific Awards: Recognized with the Newell Innovative Teaching Award (2010) and McAfee School of Business Dean's Service Award for contributions to business education and research excellence.
