Meng-Shan Sharon Wu

Dr Meng-Shan Sharon Wu is a Senior Lecturer in Marketing at the Brunel Business School, with prior academic experience at Royal Holloway, University of London, University of Southampton, and University of Portsmouth. Her research and teaching focus on Consumer Behavior, Branding, Luxury Goods Marketing, and Digital Marketing, supported by publications in journals like Journal of World Business and Computers in Human Behavior.

• Education: PhD in Marketing (Royal Holloway, University of London), MBA (Willamette University), BA in Economics (University of Oregon)

Her research explores Luxury Consumer Behavior, Metaverse Applications in Fashion Marketing, and Responsible Consumption frameworks. She leads the MSc Marketing program and teaches modules in international marketing and brand communication. Sharon's industry background includes over a decade as a senior marketing consultant in the beauty and cosmetics sector, informing her practical teaching approach.

Recent publications analyze metaverse branding strategies, luxury tourism, and digital consumer engagement, reflecting her focus on emerging technologies and luxury market dynamics. She collaborates with researchers like Dr. Yousra Zaki and Professor Bang Nguyen, contributing to conceptual frameworks in brand equity and cross-cultural consumption.

Professional affiliations include Associate Fellow of the Higher Education Academy and membership in the Marketing and Corporate Brand Management (MCBM) Research Group. Her work bridges academic theory with industry practice through case studies and empirical research.