معرفی
Dr. Anwar Sadat Shimul is a Senior Lecturer at the School of Management and Marketing, Curtin University, specializing in brand strategy and consumer insights. He holds a Fellow of the Higher Education Academy (FHEA) and serves as Deputy Director of Graduate Research and editor roles in journals like the Journal of Global Scholars of Marketing Science. His research focuses on consumer-brand relationships, sustainable consumption, and luxury branding, with industry collaborations at Redlink Technologies and DAFF.
Key research areas include brand attachment, pro-environmental behavior, and the luxury-sustainability paradox. His work has been published in top-tier journals such as Journal of Brand Management and Industrial Marketing Management, addressing topics like brand misconduct, eco-friendly packaging, and metaverse marketing trends.
- Awards: 2023 Early Career Researcher Award, 2024 HDR Supervisor of the Year, and 2020 Global Marketing Conference Best Paper Award.
- Teaching: Courses include Consumer Behaviour, Branding Luxury, and Business Research Methods.
- Grants: Secured a $498,445 DAFF grant for eID traceability and competitive grants in consumer behavior research.
