Katrina PANCHOUT

Katrina PANCHOUT is a Senior Lecturer and Deputy Director of the Programme Grande École (PGE) at SKEMA Business School in Lille, France. She holds a Licence in French from the University of London, a CAM Certificate in Marketing, and a Mastère Spécialisé in Strategic Communications Management. Her academic career spans over two decades, focusing on international marketing strategy, luxury market dynamics, and creative collaborations in the fashion industry.

Before academia, she worked in international communications roles at Lacoste and Habitat Group, alongside leadership in PR and B2C marketing. Her research explores co-branding strategies, luxury market evolution, and brand differentiation. She currently oversees academic programs including the MBA/International Triple Degree and manages talent development initiatives within SKEMA.

Professional affiliations include the International British Chamber of Commerce. Her publications analyze fashion industry collaborations (e.g., H&M’s partnerships) and luxury sector trajectories, emphasizing strategic communication and market sustainability.