معرفی
Jonas HOFFMANN is a Part-time Associate Professor at SKEMA Business School (France) and a Partner at NormannPartners strategy consultancy. His expertise spans strategic foresight, systemic strategy, and innovation with a focus on luxury brands and turbulent market dynamics. He also leads the SKEMA Centre for Global Risks and contributes to the Innovation Academy.
Educational Background:
- PhD, Université Grenoble Alpes, France (2007)
- BSBA (Marketing), Universidade Federal do Rio Grande do Sul, Brazil (2001)
- Oxford Scenario Program, Said Business School, University of Oxford (2013)
Research Interests:
- Strategic foresight frameworks for executives in complex environments
- Luxury industry innovation and global market trends
- Socioecological strategy in industries like Swiss watchmaking
- Scenario planning methodologies for strategic resilience
- Business model innovation under resource constraints
Publications Trends:
- Focus on luxury brand management and market dynamics
- Analysis of strategic adaptation in turbulent industries
- Scenario-based approaches for leadership decision-making
- Innovation strategies in fashion, automotive, and technology sectors
Awards:
- 2018 Achievement Certificate for High Scholarly Impact
Professional Activities:
- Reviewer for Technovation and other journals
- Past roles: Member of Luxury Society (2012-2016), Korean Society of Marketing Science
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