Dina Khalifa

Dina Khalifa serves as Senior Lecturer and Course Leader for the MA Luxury Brand Management program at Regent's University London, bringing over 14 years of academic expertise in luxury branding and marketing across UK and Egyptian institutions. Her research bridges social psychology and consumer behavior in luxury contexts.

Education:

• PhD in Luxury Brand Management

Research Focus: Khalifa's work investigates identity threats, status motives, and social exclusion as drivers of luxury consumption. She examines cross-cultural differences in luxury values, sustainability integration, and brand activism through quantitative experimental designs, revealing how psychological threats influence brand perception and purchase behavior in high-end markets.

Publication Trends: Her recent output (2021-2024) analyzes luxury democratization, logo prominence effects, and activist branding across 12 major publications. These works demonstrate growing industry relevance of sustainability and social inclusion, with increasing cross-cultural comparisons in global luxury markets.

Scientific Recognition:

• Prince of Wales Global Sustainability Fellowship at Cambridge Institute for Sustainability Leadership
• Fellow of the Higher Education Academy (HEA)

Academic Leadership: Khalifa actively supervises PhD candidates in luxury branding and sustainable consumption while teaching core courses including Consumer Behavior, Sustainable Marketing, and Quantitative Research Methods. She has developed curricula for Arab Academy (Egypt), GCU London, and University of Cambridge programs. Her professional engagements include Senior Associate status at Cambridge's Institute for Sustainability Leadership and membership on RetailX's Global Steering Committee.