معرفی
Christiana Stephen is Senior Lecturer in Marketing at University of Northampton, specializing in consumer behavior and branding. Her research examines luxury consumption patterns with particular focus on ethnic consumer segments and hedonic motivations.
Studies investigate identity construction through fashion consumption among Black African women in diaspora contexts, social media's role in reshaping consumption behaviors in emerging economies, and cross-cultural marketing strategies. Recent publications analyze status signaling mechanisms in luxury markets and generational consumption shifts.
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