معرفی
Dr. Rayan S. Fawaz is an Assistant Professor in Marketing (Strategy and Marketing) at the University of Sussex Business School. Holding a PhD in Marketing from King's College London, she specializes in understanding how prolonged disasters and reminders of death shape consumer responses and behaviors, particularly within Global South contexts. Her research also explores elite consumers, female entrepreneurs, and environmental stewardship for sustainable organizational outcomes.
Dr. Fawaz's research interests span Consumer Behaviour, International Marketing, Female Entrepreneurs, Elite Consumers, Luxury Consumption, and Environmental Stewardship with a focus on Global South contexts. Her work employs qualitative research methods to examine complex consumer responses to existential threats and crises, with particular emphasis on Lebanon and the broader Middle East region. She investigates how organizations can leverage environmental stewardship for more sustainable business practices while addressing inequalities.
Her recent publications demonstrate a clear trajectory examining consumer responses to disasters, women's entrepreneurship in crisis contexts, and luxury consumption patterns across Arab regions. The research shows increasing focus on poly-crisis environments, particularly studying women entrepreneurs' resilience following events like the Beirut Blast. Her work bridges consumer psychology, marketing theory, and practical business applications in challenging socioeconomic contexts.
- Sussex Education Awards 2024 nomination for Inclusive Sussex
- King's Business School Dean's Awards nomination for Graduate Teaching Assistant of the Year (2023)
- Graduate Teaching Assistant of the Year Student's Choice (2022)
Dr. Fawaz has taught across undergraduate and graduate programs at the University of Sussex, King's College London, and London School of Economics. She has supervised numerous undergraduate and graduate dissertations while teaching modules including Global Consumer Behaviour, Strategic Brand Management, Marketing Management, and Global Marketing Management. Her teaching spans Business Ethics and Sustainability, International Marketing, Consumer Behavior, and Brand Management across various academic levels including Executive Global Masters programs.
