معرفی
Zi WANG is an Assistant Professor affiliated with both IÉSEG School of Management (France) and University of Sussex (UK). Holding a Ph.D. in Marketing from Nottingham University and an MSc in Global Marketing from University of York, Dr. Wang specializes in Luxury Consumption and AI and Consumer Well-being research.
- Ph.D., Marketing, Nottingham University (2022)
- MSc, Global Marketing, University of York (2017)
Dr. Wang's research focuses on luxury brand management, artificial intelligence in consumer behavior, and digital marketing dynamics. Key themes include ethical consumption in counterfeit markets, AI-related well-being impacts, and cross-cultural consumer psychology. Recent work explores technology vulnerabilities in financial AI adoption and guanxi relationships in China's banking sector.
Dr. Wang's publications span journals like Journal of Business Ethics, International Marketing Review, and Journal of Business Research. Research trends emphasize AI-human interaction, cultural value impacts, and ethical consumption patterns. Awards include the 2022 Technology Transformation Award and Sussex Spirit Award from University of Sussex.
- Technology Transformation Award (2022)
- Sussex Spirit Award (2022)
Teaching includes luxury consumption dynamics and new trends in consumer behavior. No student advising information is publicly available in the provided materials.
