Patrice PICCARDI

Patrice PICCARDI is an Associate Professor and Head of the Marketing Department at Burgundy School of Business (BSB). With a focus on consumer behavior, sustainable marketing, and health policy communication, their research bridges marketing ethics, environmental responsibility, and economic impacts in diverse sectors including luxury goods, pharmaceuticals, and tourism.

Their recent work explores AI-driven sustainability in SMEs, fiscal decentralization effects on tourism, and behavioral drivers for reducing plastic consumption. PICCARDI also investigates counterfeit luxury markets, health claims in wine marketing, and healthcare policy challenges related to drug reimbursement.

Research keywords span Marketing, Environmental Sustainability, Consumer Psychology, and Health Economics. Their publications reflect interdisciplinary collaboration and practical applications in corporate social responsibility, policy design, and market dynamics.