Lara AGNOLI

Lara AGNOLI is an Associate Professor at Burgundy School of Business (BSB), where she serves as Head of the Wine Business Department within the School of Wine & Spirits. Her academic work focuses on the intersection of wine economics, consumer behavior, and cultural influences on beverage consumption. She maintains an active research profile with numerous publications and collaborations across international institutions.

Dr. AGNOLI's research interests span wine economics, consumer behavior patterns across generations, cultural influences on alcohol consumption, sustainable viticulture practices, and terroir studies. Her work particularly emphasizes understanding how cultural values shape drinking behaviors and how marketing strategies can be tailored to different consumer segments, with special attention to Generation Z. She investigates both traditional wine markets and emerging consumption patterns in Asia and other non-traditional markets.

Her publication record reveals consistent research activity with a clear focus on understanding consumer decision-making in wine and other alcoholic beverages. Recent work shows expanding interests in sustainable agriculture practices within viticulture, particularly examining adoption barriers for new breeding techniques and agroecological approaches. Her research methodology often employs cross-country comparative analysis to identify cultural determinants of consumption behavior.

Dr. AGNOLI actively contributes to major research projects including SHIELD4GRAPE, PrimeWater, and REVINE, demonstrating engagement with both industry-focused and sustainability-oriented initiatives. Her work appears in journals across wine economics, consumer behavior, and agricultural economics fields, reflecting the interdisciplinary nature of her research.