Yingkui Yang

Yingkui Yang is an Associate Professor at the University of Southern Denmark, affiliated with multiple institutions including the Department of Business and Sustainability, Center for Sustainable Business Development and Policy, and SDU Climate Cluster. His research spans sustainable energy systems, consumer behavior, and green technology diffusion.

• Ph.D. in Business Administration with emphasis on green power marketing
• Expert in sustainable energy market integration and decision-making under uncertainty
• Active in cross-disciplinary research and international collaborations

Dr. Yang’s work focuses on behavioral aspects of sustainability, analyzing how personality traits influence green consumption (ORCID). Recent publications examine Generation Z’s social media behavior and banking loyalty dynamics in Denmark. His empirical studies employ quantitative methods and discrete choice modeling across energy, finance, and consumer electronics sectors.

Notable scientific awards include:

• 2025 prize for Danish pork supply chain decarbonization research
• 2023 Special Mention Best Paper Award for generational consumption studies

As supervisor, he guided Ph.D. candidate Trong M.D. (2018-2022) and led educational initiatives like the Citizen Science talent program (2021-2022). His research projects include SEMI (2017-2020) and Plastnet (2020), with active involvement in carbon neutrality initiatives.