معرفی
Elodie Gentina is Full Professor at IÉSEG School of Management, specializing in marketing with focus on Generation Z consumers. Her research examines adolescent consumption patterns, digital behaviors, and cross-cultural ethics in consumer markets.
Research explores Generation Z's unique consumer characteristics including digital engagement, ethical consumption, and materialism. Recent studies investigate mindful consumption, sustainable eating behaviors, and technology-mediated consumer experiences across cultures.
Publications analyze how mindfulness interventions impact workplace wellbeing, organizational engagement, and ethical decision-making. Cross-cultural comparisons examine materialism, creativity, and consumption ethics among youth in diverse economic contexts.
