معرفی
Andreea Bujac is an Associate Professor and researcher at the University of Southern Denmark (SDU), affiliated with the Department of Entrepreneurship and Relationship Management. She holds a PhD in International Marketing from Aalborg University (2014) and an MSc in International Business (2010).
- PhD (2014), International Marketing, Aalborg University
- MSc (2010), International Business, Aalborg University
Her research focuses on marketing, branding, international business, and sustainable development, with a particular emphasis on country-of-origin effects, consumer ethnocentrism, and cross-cultural marketing dynamics. Recent work explores green consumer behavior, sustainable brand identity, and the role of authentic leadership in organizational contexts.
Her scientific output includes studies on sustainable development, brand equity, B2B marketing strategies, and international trade dynamics. She has contributed to journals like Sustainable Development and Administrative Sciences, often addressing environmental and cultural factors in business practices.
- Danfoss Young Potential Award (2009)
- Leonardo da Vinci Scholarship (2008)
She supervises MSc projects and teaches courses on international business and marketing. Active in academic networks, she participates in conferences and peer-review activities for journals like Industrial Marketing Management. Current projects include POSEIDON (AI and climate change) and IETN (international entrepreneurship training).
