معرفی
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark (SDU), specializing in Business-to-Business Marketing. He holds a Ph.D. from Copenhagen Business School (1992) and an M.Sc. (cand.merc.) from Aarhus Business School (1983). His career spans both academia and industry, including roles as International Marketing Coordinator at Danfoss and International Marketing Manager at JF-Fabriken.
Research interests include Relationship Marketing, Globalization, Internationalization, and IoT platform models. Recent work explores digital transformation, metaverse marketing, and sustainable IoT adoption in high-end hotels. He has authored globally translated textbooks like Global Marketing (8th ed., 2020) and Marketing Management – A Relationship Approach (2019).
His 15 most recent publications focus on topics such as LinkedIn lead generation, IoT platform stickiness, metaverse applications in marketing, and business model innovation in family enterprises. Articles often bridge theoretical frameworks with practical case studies (e.g., Danfoss in China, Henkel’s product launches).
- Scientific Awards: 'Researcher' of the year at Alsion (2017)
He teaches courses on Digitalization, International Marketing, and Social Media Marketing, and has led research projects including 'Støtte til dataindsamling og dataanalyse i forbindelse med et projekt inden for Internet-of-Thing' (2019–2025). Active in editorial work and consulting for organizations like the World Bank, his expertise spans B2B marketing, sustainability, and digital strategies.
