Per Vagn Freytag

Per Vagn Freytag is a Professor at the Department of Business and Sustainability, University of Southern Denmark (DBS Kolding). He leads the Business-to-Business Marketing and Supply Chain Management research group, focusing on collaborative approaches to address societal challenges.

Education:

• Ph.D. in Marketing, Copenhagen Business School (1986–1990)
• MBA (Marketing), Copenhagen Business School (1982–1985)
• Bachelor in International Commerce, Sønderborg Business School (1979–1982)

His research centers on sustainable business models, market segmentation, and collaborative innovation within water sustainability, digitalization of industries, and cross-sector partnerships. Recent work explores IoT engagement mechanisms, B2B trade show evolution, and climate adaptation technologies.

His publications demonstrate trends in business development for environmental challenges, qualitative methodologies, and cross-disciplinary applications in industrial and public sectors.

Notable projects include EU-funded PREP4BLUE (2022–2025) and NEPTUN (2020–2023), focusing on water and climate solutions. He actively bridges academic and practical knowledge through part-time master's programs and industry collaborations.