Anna Marie Dyhr Ulrich

Anna Marie Dyhr Ulrich is an Associate Professor and Vice Head of Department at the Department of Business and Sustainability, University of Southern Denmark (Sønderborg). She specializes in Business-to-Business Marketing with extensive experience bridging academic research and practical industry applications. Her leadership role involves overseeing departmental operations while maintaining active research and teaching commitments across multiple programs.

Education:

• Dr. rer. pol. from University of Flensburg (2006) - Dissertation: "Development of dyadic model for long-term relationships"
• Magistra Scientiae (M.Sc.) from University of Flensburg (1997) - Thesis: "The company's intercultural competence – related to other cultures in a new organizational light."
• HA/bachelor from University of Southern Denmark (1995)

Professor Dyhr Ulrich's research focuses on B2B Marketing, Business Relationships, Entry Mode Strategies, and Business Development, with growing emphasis on digital transformation impacts. Her work consistently centers on interaction with B2B companies as fundamental to the research process. Recent publications explore digital customer experience in retail environments and digitalization challenges in transportation sectors, reflecting her ability to evolve research focus while maintaining core business relationship principles.

Analysis of her 15 most recent publications reveals a strategic progression from foundational international business research toward contemporary digital business model investigations. While maintaining strong focus on SMEs and emerging markets (particularly BRIC countries), her work increasingly addresses digital transformation, platform economies, and innovative retail models. This evolution demonstrates both scholarly continuity and responsiveness to changing business landscapes.

Professional Activities:

• Principal Investigator for "Digitalisering som et redskab til øget konkurrenceevne i godstransport‐ og logistikbranchen" (2020-2021)
• Co-Principal Investigator for "Offentlig Privat Innovation: Syddansk OPI Pulje" (2019-2022)
• Head coordinator for "Offentlig Privat Innovation: Syddansk OPI pulje" (2015-2019)
• Member of Journal of Business Theory and Practice editorial board since 2013
• Extensive teaching across International Marketing, Consumer Behavior, and Business Administration programs

Professor Dyhr Ulrich has supervised numerous BA and Master's theses while maintaining industry connections through consultancy work and specialized workshops. Her administrative leadership includes service as Head of Studies (2011-2016) and current role as Vice Head of Department (2016-present), demonstrating significant institutional commitment alongside her research and teaching responsibilities.