معرفی
Dr. Ryan Luchs is an Associate Professor of Marketing in the Department of Management and Marketing at Duquesne University's Palumbo-Donahue School of Business. He served as department chair from 2021 to 2024. His research focuses on B2B marketing strategy, retailing, and corporate social responsibility. He teaches courses in digital marketing, sales, and entrepreneurship.
- Ph.D., University of Pittsburgh
- M.B.A., University of Pittsburgh
- B.S., Pennsylvania State University
His research explores topics such as supply chain dynamics, sustainability communication in sports organizations, and strategic alliance formation. Notable studies include analyzing how CSR impacts firm-supplier relationships and the vulnerability of retail incumbents to new entrants. He has published in journals like Journal of Retailing and Management Science.
Dr. Luchs also serves as an investor and board member for small businesses through a fund he established in 2019, demonstrating his engagement in practical business applications of academic research.
