Sadia Soltani

Sadia Soltani is an Assistant Professor of Business-to-Business Marketing at the Department of Business and Sustainability (DBS), Faculty of Social Sciences, University of Southern Denmark, Sønderborg campus. Her research centers on Internet of Things (IoT) applications in business contexts, with emphasis on engagement mechanisms and value co-creation within B2B ecosystems.

Her methodological approach combines Critical Realism and Case Study techniques to develop Conceptual Frameworks for IoT platform dynamics. Key research themes include supplier relationship transformation, machinery integration in IoT networks, and practical implications for sub-suppliers navigating platform positioning challenges.

Recent publications (2022-2025) demonstrate consistent focus on IoT-driven business model innovation, with recurring analysis of service-dominant logic and ecosystem services. Her work bridges theoretical development with actionable industry insights, particularly in manufacturing and supply chain contexts.

Dr. Soltani actively contributes to academic discourse through conference organization (CBIM International Conference 2025), international presentations, and teaching responsibilities including Marketing, Global E-Business, and Introduction to Marketing courses at both undergraduate and graduate levels.