معرفی
Fredrik Nordin is a Professor and Head of Stockholm Business School at Stockholm University. He holds a Ph.D. in Business Administration from the Stockholm School of Economics (2005), an M.Sc. in Vehicle Engineering from KTH Royal Institute of Technology (1991), and additional studies in Business Administration and Spanish at Stockholm University.
- Research Focus: Marketing in innovative/high-tech firms, digitalization, servitization, business networks, purchasing/outsourcing, and managerial decision-making.
- Editorial Roles: Member of editorial boards for Industrial Marketing Management and Journal of Business Research.
- Service: Co-organized NFF (2011) and CBIM (2017) conferences; evaluated research proposals for the Academy of Finland.
Publication Trends: His work emphasizes qualitative, phenomenon-driven studies in high-tech and B2B contexts, with a focus on value creation, digital transformation, and network dynamics. Collaborative research with industry partners is a recurring theme.
Teaching: Has taught service marketing, technology marketing, digital marketing, research methods, and organization theory. Directed master's and doctoral programs (2009-2014).
