
معرفی
Lars-Johan Åge is a Professor of Business Administration at Gävle University. His research focuses on negotiation processes, B2B marketing, organizational behavior, and digitalization challenges in business environments. He holds a doctoral degree (ekon.dr) from the Stockholm School of Economics.
Education: PhD in Economics from the Stockholm School of Economics (2009). His work integrates grounded theory with practical managerial applications, emphasizing strategic balancing, real estate brokerage dynamics, and inter-organizational coordination.
Research Interests: His studies explore complex selling processes, digital transformation, interactional negotiation strategies, and the role of trust in organizational settings. He has contributed to frameworks like 'Goal-Oriented Balancing' and 'Business Manoeuvring.'
Publications: Over 15 peer-reviewed articles in journals such as Journal of Business & Industrial Marketing and Industrial Marketing Management, alongside edited volumes and conference contributions. His books include Happy Happy (2019) and Omtyckt (2021), addressing negotiation and business authenticity.
Grants & Awards: No specific grants or awards mentioned. However, his extensive publication record reflects sustained academic engagement.
Labs/Teams: Collaborations with researchers at institutions like the Stockholm School of Economics and participation in IMP conferences highlight his network in business studies.



