Erik Mehl

Erik Mehl is an Associate Professor at the Department of Marketing within the School of Communication, Leadership and Marketing at Kristiania University of Applied Sciences. His academic role combines research, teaching, and industry consultation.

Research interests focus on B2B selling, sales management, digitalization in B2B contexts, and organizational strategy. He brings 15 years of industry experience in B2B sales for IT firms, spanning small-medium businesses to government sectors, with expertise in direct and distribution sales models.

Teaching since 2012 emphasizes B2B selling methodologies, and he actively consults businesses on sales performance optimization. His work bridges academic research and practical application through conference presentations and academic journal publications.

No specific awards or grants are detailed in the provided text, though his industry advisory roles suggest impactful professional contributions.