معرفی
Rocio Rodriguez is an Honorary Professor in the Department of Marketing at the School of Communication, Leadership and Marketing, Kristiania University of Applied Sciences. Her expertise spans digital marketing, B2B strategies, customer relationship management (CRM), and sustainable business models.
Her research focuses on digital transformation in B2B processes, the role of technology in sales performance, and sustainability initiatives in healthcare organizations. She explores how ERP systems and organizational complexity influence business model innovation. Recent studies include pandemic-era analyses of health policies, e-learning effectiveness, and the impact of social disruption on corporate performance.
Key research trends include frameworks linking B2B seller skills to performance metrics, sustainability in public and private healthcare sectors, and teleological perspectives on sales-customer relationships. Her work bridges theoretical models with empirical evidence, emphasizing practical applications in complex business environments.
Rodriguez has contributed to over 50 publications since 2011, addressing topics ranging from ethical sales practices to mobile technology’s role in salesperson well-being. Her articles often integrate multi-disciplinary approaches, combining organizational behavior, technology adoption, and policy analysis.
