Nils Høgevold

Nils Høgevold is a Professor and Associate Dean at Kristiania University of Applied Sciences, leading the School of Communication, Leadership and Marketing. He holds an MBA from Thunderbird School of Global Management and a Professional Coach qualification from the University of Toronto/Adler. His primary role involves overseeing Scandinavia's only sales and sales management program, serving 600 students. Previously, he developed curricula in branding, market communication, and marketing strategy.

His research focuses on B2B sales relationships, sustainability marketing, and digital transformation in sales processes. He has published extensively on topics such as trust in partnerships, the impact of digital technologies on sales performance, and the dual dimensions of economic and non-economic satisfaction in business relationships. His work bridges theoretical frameworks with practical applications, emphasizing actionable insights for businesses.

Before academia, Høgevold held roles at Freia/Kraft, SCA, Mølnlycke, and Tjæreborg, and later co-founded TradeMark as a consultant, advising Norwegian and international firms. His studies explore how organizations balance sustainability goals with economic performance, particularly in services industries.

His research on B2B seller skills and motivational frameworks has contributed to cross-industry best practices. Notably, he examines the sequential logic between sales performance and job satisfaction, and how social disruptions influence corporate digitalization strategies. His work underscores the importance of relational quality and trust in achieving sustainable business outcomes.