Peter Naude

Professor Peter Naude is a leading academic in B2B marketing and supply chain management, currently serving as Professor of Marketing at the Manchester Business School (Manchester Metropolitan University). He held significant administrative roles including Deputy Director of the Manchester Business School (2006–2012) and Head of the Marketing Group. His academic journey includes positions at the University of Bath, University of Sydney, and visiting roles at institutions like Rotterdam School of Management and Luleå University of Technology.

Education: B.Bus.Sc. (Hons) in Marketing (University of Cape Town, 1972–1975), M.Sc. (Operations Research, University of Sussex, 1977–1978), Ph.D. (B2B Marketing, University of Manchester, 1988–1992), and M.Ed. (Adult Education, University of Manchester, 1995–1997).

Research focuses on B2B marketing innovation, AI applications in marketing, social capital dynamics, and supply chain practices. He actively contributes to academic governance as Honorary Board Member of Industrial Marketing Management and Board member of the IMP Group overseeing the Annual IMP Conference. Current projects include mentoring faculty at IMT Ghaziabad (India) and exploring AI integration in traditional marketing frameworks.

Professional service includes membership on UK and Hong Kong Research Excellence Framework (REF) panels (2014, 2021) and advisory roles. Awards and grants are not explicitly detailed in the text, but his extensive editorial and conference leadership roles highlight his recognition in the field.

Collaborations involve global institutions and focus areas like IMP (Industrial Marketing and Purchasing) Group initiatives, emphasizing interdisciplinary research and practitioner engagement.