Néomie Raassens

Néomie Raassens is Associate Professor of Servitization and Innovation Outsourcing at TU/e's School of Industrial Engineering. Her research examines how operational decisions impact firm performance in:

• Servitization and circular business models
• Outsourcing strategies (NPD, customer support)
• Online marketing effectiveness

She leads projects like LINCIT (circular business ecosystems) and CollChain (high-tech supply chains). Awarded the EMAC-McKinsey Dissertation Award, she has published in Journal of Marketing Research and Journal of Service Research.

Awards:

• EMAC-McKinsey Marketing Dissertation Award (2012)
• Finalist for MOA Science Award (2013)