Agata Leszkiewicz

Agata Leszkiewicz is Assistant Professor of Marketing at the University of Twente, Department of High-tech Business and Entrepreneurship. She specializes in marketing analytics, digital marketing, and customer-relationship management, employing machine-learning and econometric techniques to study customer churn, reacquisition, and marketing-channel optimization.

Education:

• PhD (cum laude) in Business & Quantitative Methods, University Carlos III of Madrid – awarded the King Felipe VI Extraordinary Doctoral Dissertation Prize (2014)
• MSc in Business & Quantitative Methods, University Carlos III of Madrid
• MA in Quantitative Methods in Economics & Information Systems, Warsaw School of Economics

Research interests centre on the intersection of big-data analytics and substantive marketing problems. She develops new statistical and machine-learning approaches to model customer lifetime value, design optimal experiments, and personalize digital interactions. Current themes include AI-enabled social commerce, cultural drivers of online purchase, and the societal value of AI in business.

Her work appears in top-tier journals such as Journal of Marketing Research, Journal of Interactive Marketing, and Statistics and Computing, and has been presented at EMAC, INFORMS Marketing Science, AMA Winter Educators, and leading statistics symposia.

Scientific awards:

• 2023 Emerald Literati Outstanding Author Contribution Award
• 2023 ISBM Doctoral Award Finalist (supervisor of nominated student)
• 2014 Premio Extraordinario de Doctorado, Kingdom of Spain

Grant & advisory activity: She coordinates multiple marketing courses within the (I)BA bachelor, pre-master and master programmes at Twente, serves as associate editor of BRQ Business Research Quarterly, and reviews for Journal of Marketing, Journal of Marketing Research, European Journal of Marketing, among others. She is chair of the European Marketing Academy (EMAC) network.

External collaboration: Since 2018 she is visiting scholar at the Center for Excellence in Brand & Customer Management, Georgia State University, and previously conducted doctoral research at Columbia Business School.