معرفی
Vincent DUTOT is a full professor of Information System Management and Digital Marketing at EM Normandie Business School, where he has served since 2022. He currently holds the position of Academic Director for the Digital Strategy & Innovation graduate program. Previously, he was a professor at IPAG Business School (2019–2022) and has held roles such as Head of Learning Lab (2018–2021). He is also an Affiliate Researcher at CEREGE (Poitiers) and InrelliLab (Canada).
Dr. DUTOT holds a PhD in Business Administration from Laval University (Canada, 2011) and a Habilitation à Diriger des Recherches (HDR) from IAE Poitiers (France, 2019). His research focuses on technology adoption, social media dynamics, digital transformation, and IT strategy. He has authored five books on digital topics and published extensively in journals like Technology Forecasting and Social Change, International Journal of Information Management, and Systèmes d’Information et Management.
His teaching portfolio includes courses on innovative business models, social media marketing, and digital marketing strategies. His research explores intersections between technology, consumer behavior, and organizational performance, with recent emphases on AI applications, metaverse marketing, and sustainable digital practices.
Key research contributions include studies on e-waste recycling in the Middle East, the role of corporate IT reputation, and the impact of social media on global consumer culture. He actively participates in international conferences such as EURAM and IAMOT, and his work bridges academic research with practical business challenges in digital transformation.
