معرفی
Andreina Mandelli is a Research Fellow in Digital Marketing at the SDA Bocconi School of Management, where she has been a faculty member since 1995. She currently directs programs including Data & AI in Marketing, Digital Marketing Advanced, and Digital Customer Experience Management.
- Active in international research through the World Internet Project (WIP) and Business Information Technology (BIT) program
- Collaborated as visiting professor with UCLA, Duke University, IE Madrid, and other institutions
- Previously worked in IT project management and marketing roles for Cap Gemini and IT/media companies
Research Focus: Digital transformation in marketing, service management, and communication. Her work explores AI-driven consumer interactions, metaverse applications, and platform-era marketing strategies.
Publications highlight trends in voice commerce, uncertainty management in emerging markets, and digital brand experiences. Recent work includes book chapters and case studies on corporate digitalization and platform economics.
Education: PhD in Communication from Indiana University and MBA from SDA Bocconi with high honors.
